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About Seven7

Seven7 has represented Los Angeles attitude fused with european culture since 1978. In 2000 the brand, known for it's high quality, superior fit and elegance, was taken by the californian Gerald Guez, an influential figure in the world of fashion, and started retailing in some of the most successfull and selected american boutiques and in the best department stores. The mix of valuable fabric and perfect fit, together with the californian style, has quickly captivated Hollywood stars and the world's most demanding customers. In 2003, thanks to a Licence Agreement with the greek group Felous Fashion Group, Seven7 comes back to Europe, where a widespread distribution system is organized. It has been a significant success from the beginning and has gained acclaimed throughout Europe as the upscale denim and lifestyle brand of choice. In the course of 2010 the License for Europe is taken over by Hautefashion, that aims at an increasing the success of the brand in Europe and making it ?the trendy denim? in the top segment of the market. Nowadays, Seven7 is addressed only to the feminine world, giving the comfort and confidence of a stylish pair of jeans that embraces the body, accentuates the curves and makes a statement! New Seven7 Los Angeles collection is composed by a lot of colored jeans in skinny, bootcut, jegging, straight and 3/4 leg version.

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The Hottest Deals for Seven7

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Playing with Patterns

Bold, offbeat patterns are all the rage this season, but finding an item that you love and knowing what to do with it are two completely separate issues. If you have an abundance of patterned pieces, from simple polka-dots to the most abstract designs, or if you are looking to expand your wardrobe, here are a few pieces of advice on how to exciting, colorful pieces in creative ways.

Patterned Statements

If you have a high-impact patterned piece that you absolutely adore, make it into the focal point of your outfit. Select one heavily-patterned item, such as a blouse or a pair of trousers, and wear it with neutral or more subdued items, adding pieces of chunky jewelry that accent the colors of the pattern. You can also use patterned accessories, such as scarves or bangles, to make a statement with an otherwise basic outfit.

Mix it Up

If you are feeling brave, mixed patterns can create a great visual impact and create a unique style that is all your own. The sky is the limit, here, so trust your instincts – you can try stacking different prints in the same hue, or mixing black and white prints with bold, colorful textiles. If you’re not sure where to start, try crossing monochrome stripes with large floral patterns.

Be Brave

Don’t be afraid to use a bold, brash print in your everyday life. Although a dramatic printed piece may seem like too much at first, remember – there is nothing wrong with turning a few heads. If you like a print, there is a way to look great in it! Confidence is the number one trick to looking stunning in whatever you are wearing, so take that piece that you love and work it like only you can.

Why Shop At

6 Merchants that we Absolutely Love!

Nordstrom – If you are looking for the best online fashion department store, you have reached the right place! In addition to a huge variety of shoes, this is also a great place to shop for clothing from top designers at affordable prices.  Nordstrom Also has some exclusive brands and products that are only sold online.

Zappos – Shoes, Shoes and again Shoes!!! Zappos is known to have a great variety of footwear including some of the world’s top brands. In many cases you can also find great bargains.  But this is not the only reason you should check ‘em out – many people can testify that their customer service and exchange process is one of the best out there.

6PM – Ideal for the bargain hunter. You can get absolutely crazy deals within a matter of seconds. Note that 6PM and Zappos often have brands that overlap so before you make a purchase make sure you pay them a visit.

Shoebuy – The largest online shoe store out there. If you are searching for a specific model and can’t find it in any of the merchants listed above, this is defiantly your next station in the search process. Shoebuy also boasts some great discount on holidays (sometimes you can get up to 30% discount, even on new items!)

The Walking Company – Specializing in comfort footwear, The Walking Company features an unparalleled assortment of exclusive products and styles that can’t be found anywhere else.

FootSmart – Another loved comfort footwear store. FootSmart is all about keeping your feet healthy. This is a great place to shop orthopedic accessories like insoles, bandages etc.

5 Fashion Tips That Will Make You Feel & Look Better

Know Your Body – Choose outfits which embrace your shape. Know which colors will flatter you the most by figuring out if the undertones in your skin. Don’t forget to measure your: bust, chest, hips and waist before shopping online

Feel Comfortable– If you feel uncomfortable, you probably look uncomfortable.  No outfit will make you look good if you don’t feel comfortable and pretty. Don’t dress too loose or too tight – both will make you look frumpy

Add Accessories – They can make the difference between an outstanding performance to only a decent one. If your closet is based on white & black add energy with colorful bags, watches and jewelry.

Don’t Be Boring – Face it, if everything in life would match – it will be a very boring one. Try to be unique with your own style and always add a small twist to your outfit

Your Closet Is Your Temple – Organize your closet. This way you’ll be able to see what you own. You should be able to see every item without rummaging. Be aware of your different items – get the right hangers for shirts, skirts and pants. And, don’t forget to donate clothes you haven’t worn in the past few years..

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