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About Chums

"Chums has been offering its customers quality fashion, homeware and lifestyle products for over 35 years. Chums is a privately owned, independent Mail Order Company based in a new 60.000 square feet unit in the Knowsley Business Park. Graham Rubin, the Managing Director, developed the mail order business some 30 years ago after many years experience in the manufacture of trousers, which were supplied to the large Mail Order Catalogue businesses at the time. Starting by selling mens trousers direct to the public by off the page direct response advertisements in National Newspapers and Magazines, he eventually also sold through a catalogue of his own using the ever- increasing database of customers he recruited."

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How to Match Bags to Shoes

In order to make your wardrobe work; you need to match shoes to bags and rock your everyday outfit. Shoes and bags are the necessary accessories which will turn your outfit from a zero to hero. That is why you need to match shoes and bags necessarily! One thing you need to keep in mind is the color. The color is the sole representative of any fashion item. You need to find shoes and bags of similar shades. For instance, if you find navy blue heels then you must have navy blue handbag as well. Even if you wear an entirely black or dull outfit, your shoes and bag will make it work from head to toe.

The second thing you can keep in mind is the texture. If you really love snake skinned shoes, you need to have the similar textured bag as well. Even if your bag is in beige and your heels are in nude shape, they will rock any outfit. You can also find suede shoes and bags in similar colors. This gives you the opportunity to change your entire outfit and make it work. With matching shoes and bags, you will just have to accessorize properly and anything will look great on you.

You can also match your shoes and bags on the basis of prints. For instance, Cheetah print and geometrical prints are very trending these days. You need to purchase similarly printed bags and shoes to incorporate your dresses accordingly. If you don’t think prints will do the job, you can also familiarize shapes. For instance, the loafers will look amazing with box shaped clutches and bags. You can pair tiny bags and clutches with pointed shoes and sandals. The trick is to find similarity in both accessories and adjust your clothes accordingly.

Using Vintage Fashion in Modern Ways

While some trends come and go in the blink of an eye, there will always be a special place in fashion’s heart for the basic looks that were sported in the past. In today’s style market, style elements from the 60’s, 50’s and earlier are used all over the runway and in the look books of the top stylists. If you’re interested in dipping your toes into vintage fashion, but don’t want to look like you’re heading to a costume party, try incorporating vintage elements into modern looks to make a look that is unique and on-trend.

Retro Hair

Styling your hair into a vintage look can be a great way to call back to the past without restyling your entire wardrobe. Pin-up hairstyles are a great look for anyone willing to put in a bit of effort and product, and can look great paired with any outfit. There are thousands of tutorials online for great vintage hairstyles – don’t be afraid to experiment.

Vintage Cuts

Each generation had its own distinctive silhouette, and finding new items in that classic cut can be a great way to tap in to the vintage spirit without compromising on color, fabric, comfort, or price. Look for pieces that make you feel classic and elegant – high collars, demure skirts, narrow-legged pants can pull a look into the realm of retro, no matter how bold the rest of your outfit may be.

Colors, Patterns, and Fabrics

If vintage cuts aren’t quite up your alley, you can still capture the essence of the style by incorporating vintage hues or patterns into your outfits. Vintage-feeling fabrics, like lace and chiffon, can also lend to that old-time feel without compromising your favorite cut or fit.

7 Tips to Make the Perfume Last Longer

Bring the perfume into play after the shower
The main reason for this trick is that human body pores open right up in the shower. The steam does the trick and applying perfume after the shower. It will enable the pores to soak up the scent better, lasting longer than ever.

Apply it before putting clothes on
Perfume has the chemical reaction which applies better to heat. It can be more powerful when soaked up by the body, rather than the clothes. In fact applying it on some clothes can leave a stain, applying on body minimize the problem.

Do not Apply perfume on dry skin
The trick to this is applying some moisturizer on your dry skin, before applying the perfume which will again absorb the scent. Apply little moisturizer to your legs and arms, so they are plump and healthy.

Engage perfume on heated areas
Heated areas are usually found head to toe. These are the areas where heart rate is felt. Applying the perfume in these areas will cover more area and spread the scent evenly. The reason, being all these areas will have warmth, the trick is not to apply all the perfume in one area, you can apply it below the ear lobe, base of throat, inside the elbow and wrist.

Don’t rub the areas where you apply the perfume
It is not appropriate to rub the areas of applying perfume to cause heat. The rubbing literally kills the molecules, resulting in pulverizing the scent. This rubbing helps the scent of a perfume to disappear altogether.

Pick strong base notes
Pick a perfume which has really strong base notes. Notes like, vanilla, pines and musk are the notes which last longer.

Layer fragrance
Lastly, you want to chain your scent, a perfume, body wash, shampoo that can be mixed together on your skin. Multiple fragrance should be good.

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