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About Chums

"Chums has been offering its customers quality fashion, homeware and lifestyle products for over 35 years. Chums is a privately owned, independent Mail Order Company based in a new 60.000 square feet unit in the Knowsley Business Park. Graham Rubin, the Managing Director, developed the mail order business some 30 years ago after many years experience in the manufacture of trousers, which were supplied to the large Mail Order Catalogue businesses at the time. Starting by selling mens trousers direct to the public by off the page direct response advertisements in National Newspapers and Magazines, he eventually also sold through a catalogue of his own using the ever- increasing database of customers he recruited."

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The Hottest Deals for Chums

Yes, that's right, we searched all over the web and found the hottest deals for Chums

Tips For Shopping Apparel Online

1.Do Your Price Comparison– For each product out there, there’s usually a couple of merchants selling it online. Prices can differ a lot so make sure you’ve checked them all.

2.However, Price Is Not The Only Thing That Matters– Sometimes a particular merchant can offer you the best price but it doesn’t have the exact size/color you wish for. Remember that when shopping for apparel online will probably involve exchanging the product you wish to purchase (because, for example, the size doesn’t fit correctly). Keep this in mind and make sure you order from sites like Nordstrom.com, Zappos.com, Shoebuy.com or others that have a free shipping & returns policy.

3.Size Does Matter– Look carefully for size charts. It’s common to think that size 11 in brands like Adidas is the same as in Nike. It’s not..

4.Order Your Products In At Least 2 Sizes– Your size and one that is a bit bigger/smaller. This will save you time waiting for another size in case the size you thought would fit didn’t. If you really want to be on the safe side – go to a nearby shop that sell it and try it before ordering online.

5.Use Coupons– Many online shops offer discounts available only with specific coupon codes. check out our ‘Special deals’ section to see if we have any coupons suitable for you.

6.Read Customer Reviews– This is a critical step. You’ll often see that people that have already bought the item you are looking for have very important useful information about it (e.g. – bigger than usual sizes, doesn’t look like the picture, etc.)

7.Shop For Sale Items– Sites like 6PM, Neiman Marcus Last Call and others usually offer great savings. So if you are not picky – don’t hesitate to use them. The upside – you can get the same items that are sold elsewhere for up to 70% discount. The downside – limited inventory, scarcity of specific colors/sizes etc.

8.Watch For The ‘Items You Might Also Be Interested In’ Section–  Some sites call it ‘people who have bought this item also bought..’ and some call it in a different way. It doesn’t really matter – the idea is the same. Note that many sites collect data according to your online activity and they use engines that learn what you like. The more you provide data (by coming back to same site and searching for more products) – the better chance these engines will find something that you might really be interested in.

9.Don’t Forget To Write Reviews – After you’ve got the product, tried it and are ready to provide some useful data for others – write your own review.  You will be surprised how many people we’ll use it.

How to Match Bags to Shoes

In order to make your wardrobe work; you need to match shoes to bags and rock your everyday outfit. Shoes and bags are the necessary accessories which will turn your outfit from a zero to hero. That is why you need to match shoes and bags necessarily! One thing you need to keep in mind is the color. The color is the sole representative of any fashion item. You need to find shoes and bags of similar shades. For instance, if you find navy blue heels then you must have navy blue handbag as well. Even if you wear an entirely black or dull outfit, your shoes and bag will make it work from head to toe.

The second thing you can keep in mind is the texture. If you really love snake skinned shoes, you need to have the similar textured bag as well. Even if your bag is in beige and your heels are in nude shape, they will rock any outfit. You can also find suede shoes and bags in similar colors. This gives you the opportunity to change your entire outfit and make it work. With matching shoes and bags, you will just have to accessorize properly and anything will look great on you.

You can also match your shoes and bags on the basis of prints. For instance, Cheetah print and geometrical prints are very trending these days. You need to purchase similarly printed bags and shoes to incorporate your dresses accordingly. If you don’t think prints will do the job, you can also familiarize shapes. For instance, the loafers will look amazing with box shaped clutches and bags. You can pair tiny bags and clutches with pointed shoes and sandals. The trick is to find similarity in both accessories and adjust your clothes accordingly.

7 Tips to Make the Perfume Last Longer

Bring the perfume into play after the shower
The main reason for this trick is that human body pores open right up in the shower. The steam does the trick and applying perfume after the shower. It will enable the pores to soak up the scent better, lasting longer than ever.

Apply it before putting clothes on
Perfume has the chemical reaction which applies better to heat. It can be more powerful when soaked up by the body, rather than the clothes. In fact applying it on some clothes can leave a stain, applying on body minimize the problem.

Do not Apply perfume on dry skin
The trick to this is applying some moisturizer on your dry skin, before applying the perfume which will again absorb the scent. Apply little moisturizer to your legs and arms, so they are plump and healthy.

Engage perfume on heated areas
Heated areas are usually found head to toe. These are the areas where heart rate is felt. Applying the perfume in these areas will cover more area and spread the scent evenly. The reason, being all these areas will have warmth, the trick is not to apply all the perfume in one area, you can apply it below the ear lobe, base of throat, inside the elbow and wrist.

Don’t rub the areas where you apply the perfume
It is not appropriate to rub the areas of applying perfume to cause heat. The rubbing literally kills the molecules, resulting in pulverizing the scent. This rubbing helps the scent of a perfume to disappear altogether.

Pick strong base notes
Pick a perfume which has really strong base notes. Notes like, vanilla, pines and musk are the notes which last longer.

Layer fragrance
Lastly, you want to chain your scent, a perfume, body wash, shampoo that can be mixed together on your skin. Multiple fragrance should be good.

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